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West by North West (WxNW) is one of four regional tourism organisations (RTOs) across Tasmania, each funded by the Tasmanian government to work with our tourism industry at a local and regional level; and with government at all levels. Our work forms part of the state's 2030 Visitor Economy Strategy in Tasmania.

ABOUT

The T21 is the partnership between Tasmanian Tourism Industry and the Tasmanian Government. It sets the direction for the visitor economy through the 2030 Visitor Economy Strategy for Tasmania . T21 officially comprises the TICT and THA on behalf of industry; and several govt. agencies and departments who report to the Premier’s Visitor Economy Advisory Council (PVEAC). The 4 regional tourism organisation  (RTO’s) contribute in delivering the 2030 strategy. 

Government

Industry

Advocacy

Provide a voice for region’s tourism industry, publicly representing their interests and common goals within government and community.

Industry Support

Facilitate a cohesive and engaged tourism industry, through communication, support, forums + education.

Marketing Support

Drive demand through marketing + content partnership with Tourism Tasmania; and via our websites, social media and traditional media channels.

Product Development

Support and enable the development of new products and the further innovation of existing products.

RTOs

STATE

LEVEL

REGIONAL

LELVEL

WxNW Vision

"Stronger communities across our region through a prosperous and sustainable tourism industry."

2030 VISITOR ECONOMY STRATEGY TASMANIA

Local Councils

LOCAL

LELVEL

Local Tourism Bodies

Marketing Groups / Events

West by North West - Logo - White - Tagl
OUR REGION

OUR REGION

Our region spans Tasmania's West Coast, North West and King Island, comprising nine local councils:

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  1. West Coast Council

  2. Circular Head Council

  3. King Island Council

  4. Waratah-Wynyard Council

  5. Burnie City Council

  6. Central Coast Council

  7. Devonport City Council

  8. Latrobe Council

  9. Kentish Council

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UPCOMING INDUSTRY EVENTS

We regularly host and/or facilitate forums, training, networking and other events for our region's tourism industry. Click below for details and registration. 

Devonport, Kentish & Latrobe LTA Workshop

Mersey Valley Tourism Tourism in partnership with WxNW will facilitate a SWOT workshop to help define the group's objectives for creating an LTA. While WxNW is helping to facilitate, this is an industry-led conversation—we encourage tourism operators to come along, share their thoughts, and help guide the next steps.


 

To make the most of the workshop, please complete the survey beforehand and share it with others in the Devonport, Kentish or Latrobe tourism industry. We will also email the survey out to those who RSVP a week prior to the workshop. 

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Date: Wednesday, 14 May

Time: 4:00-5:30pm

Location: Paranaple Convention Centre,  Aberdeen Room

Cost: FREE

WxNW Regional Tourism Forum 2025

Our annual Regional Tourism Forum is a chance to come together, gain insights into major projects shaping our region, explore industry trends, and discuss key developments. The theme of this year's forum is Resilience and we are thrilled to announce that the Spirit of Tasmania is proudly sponsoring this year's keynote. This will be announced in the coming weeks - so stay tuned! 

 

The forum will also be followed by our annual Cocktail Party, this year at Prickly Mo!

 

It is always a great time to bring the industry together to connect, relax, celebrate and discuss the future of the region and state.

 

Thank you to McDermott Coaches we will be offering transport to and from the Paranaple Convention Centre and Pickle Mo for those who will be staying in Devonport.

 

FORUM DETAILS

  • When: Tuesday, 20th May, 2025

  • Location: Paranaple Centre, 137 Rooke St, Devonport

  • Time: 12:15pm for 12:45pm start - 5:30pm

  • Dress Attire: Casual Business (Forum + Cocktail)

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COCKTAIL PARTY  DETAILS

  • When: Tuesday, 20th May, 2025

  • Location: Prickly Mo, 62 Lakeside Road, Eugenana

  • Time: From 6:00pm - 9:00pm

  • Dress Attire: Casual Business (Forum + Cocktail)

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PRICING

Forum Only: $30.00 (light refreshments included)

Cocktail Party Only: $70.00 (dinner and drinks included)

Forum + Cocktail Party: $90.00 (food and drinks included)

King Island Regional Tourism Forum

The WxNW team is heading to the island for a mini-forum packed with insights, industry updates, and opportunities for local tourism operators. We’ll be joined by Tourism Australia, Tourism Tasmania, TICT, and Events Tasmania to discuss key trends, upcoming initiatives, and ways to elevate tourism on King Island. 

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After the formalities conclude, join us for some drinks and dinner while we connect, relax, celebrate and discuss the future of the King Island Tourism. 

 

Date: Tuesday, 27 May

Time: 3-7pm (3:00-5:30 forum & 5:30-7:00 dinner)

Location: King Island Brewhouse

Cost: Free!

Brand Tasmania | Story Foundations:
The Art of Brand Storytelling 

Brand Tasmania invites you to learn how to leverage the Tasmanian brand to enhance your market position and connect deeply with your target audience in this workshop. 

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Date: Tuesday, 27 May

Time: 5-7pm

Location: paranaple convention centre - Quioba Room 

Cost: $25pp

Brand Tasmania | Story Foundations:
Using your Brand Story for Sales Success 

Building on the foundation of our The Art of Brand Storytelling workshop, this advanced session takes you deeper into the practical application of storytelling for sales success.

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Date: Wednesday, 18 June

Time: 4-7pm

Location: paranaple convention centre - Quioba Room 

Cost: $35pp

EVENTS

Latest Newsletters

Never miss out on what is happening in the industry when you subscribe to our monthly newsletter

TEAM

OUR TEAM

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Gabriella Conti

Chief Executive Officer

Gabriella Conti, CEO of West by North West the  regional Tourism organisation, has extensive experience in project management and executive roles, last few roles including Laureate University and the Federal Group. With a strong passion and love for the region, she is excited about the growth of the region, having a strong focus on making sure we plan to manage growth sustainably.

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gabriella@wxnw.com.au

0499 020 466

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Sarah Norton

Marketing & Industry Support Manager

Born on the north west coast, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.

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sarah@wxnw.com.au

0499 980 482

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Meg Hely 

Industry Support Coordinator

Meg joins us with a nearly decade of invaluable experience in hospitality and tourism. With an unwavering enthusiasm and passion for the field, she brings an infectious positivity to our team at WxNW.

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meg@wxnw.com.au

0406 210 919

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OUR BOARD

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Cyndia Hilliger

Chair

Co-owner of Waterfront Accommodation Wynyard

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Simon McDermott

Deputy Chair

Owner of McDermott's Coaches

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Georgie Gow

Director

Account Director, PaxMondo

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Anthony O'Hern

Director

Owner of Cradle Mountain Canyons

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John Dabner

Director

General Manager of Tall Timbers

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Anne Greentree

Director

Director Visitor Economy Strategy at Tourism Tasmania

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Ian Robertson

Director

General Manager of the West Coast Wilderness Railway

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Shane Crawford

Director

General Manager of Waratah/Wynyard Council 

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Directors

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

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West by North West

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  • Regional Tourism Strategy 22-25  | Just a few pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs).

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  • Facebook Group  | Online industry forum for sharing updates, answering questions and conducting open discussion.

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  • Image Library, regional  | Collection of over 1000 high quality images from our region, for use by tourism operators on digital platforms (Please read the Terms of Use document in the library. For all content except King Island, please tag @wildbonde when posting).

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  • Newsletter  | Subscribe to our database to stay up to date with regional industry news.

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Tourism Tasmania​​​​

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  • Visual Library, state  - Broad collection of images for use by tourism operators, subject to a simple approvals process

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Tourism Industry Council Tasmania

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Grants and Funding Assistance​

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Paraquad Tasmania

INDUSTRY RESOURCES
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