

STRONGER COMMUNITIES ACROSS OUR REGION
THROUGH A SUSTAINABLE TOURISM INDUSTRY

In Tasmania, tourism is managed via the T21 Visitor Economy Strategy. This is a partnership between Tourism Tasmania (government) and Tourism Industry Council Tasmania (industry) and is the only tourism partnership of its kind in Australia. This is tribute to Tasmania's impressive focus on tourism, further supported by our Premier holding the portfolio of Tourism Minister.
At regional level, there are four regional tourism organisations (RTOs):
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West by North West
These organisations set the strategic direction for tourism in their region, identify priorities and deliver programs that engage their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market the region and are accountable to their industry and key stakeholders.
This arrangement represents a tourism industry-led approach to regional tourism in Tasmania. It empowers the tourism industry to take more control of tourism in their region, with Tourism Tasmania providing some support funding for the four organisations.
The approach also aims to improve the coordination of resources across councils, the tourism industry and Tourism Tasmania that are directed towards agreed regional tourism priorities, as well as clarify the role of local tourism associations and their contribution to the development of regional priorities.

OUR REGION
Our region spans Tasmania's West Coast, North West Coast and King Island, comprising nine local councils:
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West Coast Council
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Circular Head Council
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King Island Council
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Waratah-Wynyard Council
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Burnie City Council
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Central Coast Council
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Devonport City Council
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Latrobe Council
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Kentish Council


OUR TEAM
Tom Wootton
Chief Executive Officer
Tom is an experienced tourism operator and consultant, having held executive positions at Pumphouse Point and Federal Group Tourism. He was also the recipient of the Tourism Minister's Young Achiever Award in 2017.
0428 134 083
Gabriella Conti
Project Manager
Gabriella is a passionate tourism professional with a background in Sales, Events and Conferencing. Her most recent role was working with the Federal Group across the groups’ tourism properties. Gabriella is also a recent graduate of the Tasmanian Leaders I-Lead course.
0499 020 466
Sarah Norton
Marketing & Industry Support Manager
Born and bred in the northwest, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.
0499 980 482
OUR BOARD
INDUSTRY RESOURCES
Click below to discover some useful tourism industry resources.
West by North West
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Strategic Plan - Just the 4 pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs)
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Activity Calendar - This downloadable PDF provides an overview of our activity, week-by-week, set against our four strategic pillars
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Facebook Group - Online industry forum for sharing updates, answering questions and conducting open discussion
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Image Library, regional - Collection of over 1000 high quality images from our region, for use by tourism operators on digital platforms (Please read the Terms of Use document in the library. For all content except King Island, please tag @wildbonde when posting).
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Newsletter - Subscribe to our database to stay up to date with regional industry news
Tourism Tasmania
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COVID-19 - The Tourism Tasmania homepage provides the most up to date information and advice for the tourism industry regarding Coronavirus
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Make Yourself at Home - Find out how your business can get involved in Tourism Tasmania's latest campaign
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ATDW (Aust. Tourism Data Warehouse) - List your business for free to appear on over 50 destination websites
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Visual Library, state - Broad collection of images for use by tourism operators, subject to a simple approvals process
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Newsletter, Tourism Talk - Subscribe here to stay up to date with Tourism Tasmania industry news
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Stats + Data - Browse the latest visitor data, using various reports and the TVS Analyser
Tourism Industry Council Tasmania
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Tourism Accreditation - Explore the benefits of becoming an accredited tourism operator
Grants and Funding Assistance
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Cradle Coast Authority's Funding Finder - Comprehensive database of grant and funding opportunities available to you.
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Accessible Tourism Resources - A list of simple and easy to implement tips for a business to become more accessible.
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Digital Solutions is a personalised, high-quality, cost effective mentoring experience for small tourism businesses and start ups who want to grow.
CONTACT US
29a Wilson Street
Burnie, TAS 7320