West by North West (WxNW) is one of four regional tourism organisations (RTOs) across Tasmania, each funded by the Tasmanian government to work with our tourism industry at a local and regional level; and with government at all levels. Our work forms part of the state's T21 Visitor Economy Strategy.
The T21 is the partnership between Tasmanian Tourism Industry and the Tasmanian Government. It sets the direction for the visitor economy through the 2030 Visitor Economy Strategy for Tasmania . T21 officially comprises the TICT and THA on behalf of industry; and several govt. agencies and departments who report to the Premier’s Visitor Economy Advisory Council (PVEAC). The 4 regional tourism organisation (RTO’s) contribute in delivering the 2030 strategy.
Provide a voice for region’s tourism industry, publicly representing their interests and common goals within government and community.
Facilitate a cohesive and engaged tourism industry, through communication, support, forums + education.
Drive demand through marketing + content partnership with Tourism Tasmania; and via our websites, social media and traditional media channels.
Support and enable the development of new products and the further innovation of existing products.
"Stronger communities across our region through a prosperous and sustainable tourism industry."
2030 VISITOR ECONOMY STRATEGY TASMANIA
Local Tourism Bodies
Marketing Groups / Events
Our region spans Tasmania's West Coast, North West and King Island, comprising nine local councils:
West Coast Council
Circular Head Council
King Island Council
Burnie City Council
Central Coast Council
Devonport City Council
UPCOMING INDUSTRY EVENTS
We regularly host and/or facilitate forums, training, networking and other events for our region's tourism industry. Click below for details and registration.
Devonport | End of Year Festive Drinks
Join us for festive season drinks and a farewell 20 2023 gathering. There will be a short update from WxNW with drinks and nibbles provided.
We look forward to seeing you there as we raise a glass to another year and celebrate with you, our industry colleagues.
Date | Tuesday, 5 December
Time | 5:00-7:30pm
Location | Frankie J's, Devonport
Cost | Free!
Cradle Mountain | End of year drinks
Join us for festive season drinks up on the mountain!
We look forward to seeing you there as we raise a glass to another year and celebrate with you, our local industry colleagues.
Some drinks and nibbles provided.
Date | Wednesday, 13 December
Time | 5:00pm-6:30pm
Location | Peppers Cradle Mountain
Cost | Free!
Chief Executive Officer
Gabriella is a passionate and credentialed tourism professional, with a strong background in tourism and hospitality. Prior to working as a Project Manager with WxNW Gabriella held management positions at the Federal Group.
0499 020 466
Marketing & Industry Support Manager
Born on the north west coast, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.
0499 980 482
Industry Support Coordinator
Meg joins us with a nearly decade of invaluable experience in hospitality and tourism. With an unwavering enthusiasm and passion for the field, she brings an infectious positivity to our team at WxNW.
0406 210 919
Click below to discover some useful tourism industry resources.
West by North West
Regional Tourism Strategy 22-25 | Just a few pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs).
Facebook Group | Online industry forum for sharing updates, answering questions and conducting open discussion.
Newsletter | Subscribe to our database to stay up to date with regional industry news.
ATDW (Aust. Tourism Data Warehouse) - List your business for free to appear on over 50 destination websites
Visual Library, state - Broad collection of images for use by tourism operators, subject to a simple approvals process
Newsletter, Tourism Talk - Subscribe here to stay up to date with Tourism Tasmania industry news
Tourism Industry Council Tasmania
Tourism Accreditation - Explore the benefits of becoming an accredited tourism operator
Cradle Coast Authority's Funding Finder - Comprehensive database of grant and funding opportunities available to you.
Accessible Tourism Resources - A list of simple and easy to implement tips for a business to become more accessible.
29a Wilson Street
Burnie, TAS 7320