STRONGER COMMUNITIES ACROSS OUR REGION

THROUGH A SUSTAINABLE TOURISM INDUSTRY

 

In Tasmania, tourism is managed via the T21 Visitor Economy Strategy. This is a partnership between Tourism Tasmania (government) and Tourism Industry Council Tasmania (industry) and is the only tourism partnership of its kind in Australia. This is tribute to Tasmania's impressive focus on tourism, further supported by our Premier holding the portfolio of Tourism Minister.

At regional level, there are four regional tourism organisations (RTOs):

These organisations set the strategic direction for tourism in their region, identify priorities and deliver programs that engage their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market the region and are accountable to their industry and key stakeholders.

This arrangement represents a tourism industry-led approach to regional tourism in Tasmania. It empowers the tourism industry to take more control of tourism in their region, with Tourism Tasmania providing some support funding for the four organisations.

The approach also aims to improve the coordination of resources across councils, the tourism industry and Tourism Tasmania that are directed towards agreed regional tourism priorities, as well as clarify the role of local tourism associations and their contribution to the development of regional priorities.

 

OUR REGION

Our region spans Tasmania's West Coast, North West Coast and King Island, comprising nine local councils:

  1. West Coast Council

  2. Circular Head Council

  3. King Island Council

  4. Waratah-Wynyard Council

  5. Burnie City Council

  6. Central Coast Council

  7. Devonport City Council

  8. Latrobe Council

  9. Kentish Council

 

OUR TEAM

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Tom Wootton

Chief Executive Officer

Tom is an experienced tourism operator and consultant, having held executive positions at Pumphouse Point and Federal Group Tourism. He was also the recipient of the Tourism Minister's Young Achiever Award in 2017.

tom@wxnw.com.au

0428 134 083

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Georgie Gow

Regional Tourism Coordinator

Georgie is an accomplished marketing professional with experience in a wide range of industries and brands, in particular working with the Blue Derby Mountain Bike Trails to help build their brand for the last four years. 

georgie@wxnw.com.au

0427 285 533

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Chris Oldfield

Chair

Business Consultant

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Clint Walker

Deputy Chair

Owner of Stanley Seaview Inn, Horizon Deluxe Apartments and Burnie City Apartments

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Alicia Peardon

Director

Owner of Ghost Rock Wines

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Anthony Brown

Director

General Manager of West Coast Wilderness Railway

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Mark Anderson

Director

Chief Executive Officer of Collingwood Football Club

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Andrew Paynter

Director

Chief Operating Officer of RACT Destinations

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Steve Kons

Director

Mayor of Burnie City Council and Tourism Entrepreneur

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David Midson 

Director

General Manager of West Coast Council 

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OUR BOARD

 

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

West by North West

  • Strategic Plan  - Just the 4 pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs)

  • Activity Calendar  - This downloadable PDF provides an overview of our activity, week-by-week, set against our four strategic pillars

  • Facebook Group  - Online industry forum for sharing updates, answering questions and conducting open discussion

  • Image Library, regional  - Collection of approx. 300 high quality images from our region, for use by tourism operators on social media (with credits to @wildbonde)

  • Newsletter  - Subscribe to our database to stay up to date with regional industry news​​​

Tourism Tasmania

  • COVID-19 - The Tourism Tasmania homepage provides the most up to date information and advice for the tourism industry regarding Coronavirus

 

  • Make Yourself at Home - Find out how your business can get involved in Tourism Tasmania's latest campaign

  • Visual Library, state  - Broad collection of images for use by tourism operators, subject to a simple approvals process

Tourism Industry Council Tasmania

Grants and Funding Assistance

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CONTACT US

29a Wilson Street

Burnie, TAS 7320

  • Facebook - White Circle
  • Instagram - White Circle
info@wxnw.com.au
0428 134 083