In Tasmania, tourism is managed via the T21 Visitor Economy Strategy. This is a partnership between Tourism Tasmania (government) and Tourism Industry Council Tasmania (industry) and is the only tourism partnership of its kind in Australia. This is tribute to Tasmania's impressive focus on tourism, further supported by our Premier holding the portfolio of Tourism Minister.

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At regional level, there are four regional tourism organisations (RTOs):

• Destination Southern Tasmania;

• East Coast Tourism; 

• Tourism Northern Tasmania; and

• West by North West

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These organisations set the strategic direction for tourism in their region, identify priorities and deliver programs that engage their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market the region and are accountable to their industry and key stakeholders.

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This arrangement represents a tourism industry-led approach to regional tourism in Tasmania. It empowers the tourism industry to take more control of tourism in their region, with Tourism Tasmania providing some support funding for the four organisations.

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The approach also aims to improve the coordination of resources across councils, the tourism industry and Tourism Tasmania that are directed towards agreed regional tourism priorities, as well as clarify the role of local tourism associations and their contribution to the development of regional priorities.

OUR REGION

Our region spans Tasmania's West Coast, North West Coast and King Island, comprising nine local councils:

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1. West Coast Council

2. Circular Head Council

3. King Island Council

4. Waratah-Wynyard Council

5. Burnie City Council

6. Central Coast Council

7. Devonport City Council

8. Latrobe Council

9. Kentish Council

OUR TEAM

OUR BOARD

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

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West by North West

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• Strategic Plan  - Just the 4 pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs)

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• Activity Calendar  - This downloadable PDF provides an overview of our activity, week-by-week, set against our four strategic pillars

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• Facebook Group  - Online industry forum for sharing updates, answering questions and conducting open discussion

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• Image Library, regional  - Collection of approx. 300 high quality images from our region, for use by tourism operators on social media (with credits to @wildbonde)

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• Newsletter  - Subscribe to our database to stay up to date with regional industry news

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• Grants and Funding Assistance - The Cradle Coast Authority's Funding Finder provides a comprehensive list of grant and funding opportunities available to you, their free service means you will never miss a grant opportunity again

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Tourism Tasmania

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• COVID-19 - The Tourism Tasmania homepage provides the most up to date information and advice for the tourism industry regarding Coronavirus

• Make Yourself at Home - Find out how your business can get involved in Tourism Tasmania's latest campaign

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• ATDW (Aust. Tourism Data Warehouse)  - List your business for free to appear on over 50 destination websites

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• Visual Library, state  - Broad collection of images for use by tourism operators, subject to a simple approvals process

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• Newsletter, Tourism Talk  - Subscribe here to stay up to date with Tourism Tasmania industry news

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• Stats + Data  - Browse the latest visitor data, using various reports and the TVS Analyser

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Tourism Industry Council Tasmania

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• Tourism Accreditation  - Explore the benefits of becoming an accredited tourism operator