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STRONGER COMMUNITIES ACROSS OUR REGION THROUGH
A PROSPEROUS AND SUSTAINABLE TOURISM INDUSTRY

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West by North West (WxNW) is one of four regional tourism organisations (RTOs) across Tasmania, each funded by the Tasmanian government to work with our tourism industry at a local and regional level; and with government at all levels. Our work forms part of the state's T21 Visitor Economy Strategy.

ABOUT

The T21 is the partnership between Tasmanian Tourism Industry and the Tasmanian Government. It sets the direction for the visitor economy through the 2030 Visitor Economy Strategy for Tasmania . T21 officially comprises the TICT and THA on behalf of industry; and several govt. agencies and departments who report to the Premier’s Visitor Economy Advisory Council (PVEAC). The 4 regional tourism organisation  (RTO’s) contribute in delivering the 2030 strategy. 

Government

Industry

Advocacy

Provide a voice for region’s tourism industry, publicly representing their interests and common goals within government and community.

Industry Support

Facilitate a cohesive and engaged tourism industry, through communication, support, forums + education.

Marketing Support

Drive demand through marketing + content partnership with Tourism Tasmania; and via our websites, social media and traditional media channels.

Product Development

Support and enable the development of new products and the further innovation of existing products.

RTOs

STATE

LEVEL

REGIONAL

LELVEL

WxNW Vision

"Stronger communities across our region through a prosperous and sustainable tourism industry."

2030 VISITOR ECONOMY STRATEGY TASMANIA

Local Councils

LOCAL

LELVEL

Local Tourism Bodies

Marketing Groups / Events

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OUR REGION

OUR REGION

Our region spans Tasmania's West Coast, North West and King Island, comprising nine local councils:

  1. West Coast Council

  2. Circular Head Council

  3. King Island Council

  4. Waratah-Wynyard Council

  5. Burnie City Council

  6. Central Coast Council

  7. Devonport City Council

  8. Latrobe Council

  9. Kentish Council

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UPCOMING INDUSTRY EVENTS

We regularly host and/or facilitate forums, training, networking and other events for our region's tourism industry. Click below for details and registration. 

Circular Head Tourism Industry | Workshop

CHTA and WxNW invite you to an informal networking event with a short brainstorming session.

Date | Tuesday, 28th November

Time | 6:00pm-8.00pm 

Location | Tall Timbers Smithton
Cost | Free!

Devonport | End of Year Festive Drinks 

Join us for festive season drinks and a farewell 20 2023 gathering. There will be a short update from WxNW with drinks and nibbles provided.

We look forward to seeing you there as we raise a glass to another year and celebrate with you, our industry colleagues.

Date | Tuesday, 5 December 

Time | 5:00-7:30pm

Location | Frankie J's, Devonport
Cost | Free!

Cradle Mountain | End of year drinks 

 

Join us for festive season drinks up on the mountain!

We look forward to seeing you there as we raise a glass to another year and celebrate with you, our local industry colleagues.

Some drinks and nibbles provided.

Date | Wednesday, 13 December

Time | 5:00pm-6:30pm

Location | Peppers Cradle Mountain
Cost | Free!

EVENTS
TEAM

OUR TEAM

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Gabriella Conti

Chief Executive Officer

Gabriella is a passionate and credentialed tourism professional, with a strong background in tourism and hospitality. Prior to working as a Project Manager with WxNW Gabriella held management positions at the Federal Group.  

gabriella@wxnw.com.au

0499 020 466

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Sarah Norton

Marketing & Industry Support Manager

Born on the north west coast, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.

sarah@wxnw.com.au

0499 980 482

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Meg Hely 

Industry Support Coordinator

Meg joins us with a nearly decade of invaluable experience in hospitality and tourism. With an unwavering enthusiasm and passion for the field, she brings an infectious positivity to our team at WxNW.

meg@wxnw.com.au

0406 210 919

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OUR BOARD

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Cyndia Hilliger

Chair

Co-owner of Waterfront Accommodation Wynyard

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Simon McDermott

Deputy Chair

Owner of McDermott's Coaches

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Alicia Peardon

Director

Owner of Ghost Rock Wines

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David Midson 

Director

General Manager of West Coast Council 

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Georgie Gow

Director

Account Director, PaxMondo

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Anthony O'Hern

Director

Owner of Cradle Mountain Canyons

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John Dabner

Director

General Manager of Tall Timbers

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Anne Greentree

Director

Director Visitor Economy Strategy at Tourism Tasmania

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Ian Robertson

Director

General Manager of the West Coast Wilderness Railway

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Barry Omundson

Director

General Manager of Central Coast Council 

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Directors

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

West by North West

  • Regional Tourism Strategy 22-25  | Just a few pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs).

  • Facebook Group  | Online industry forum for sharing updates, answering questions and conducting open discussion.

  • Image Library, regional  | Collection of over 1000 high quality images from our region, for use by tourism operators on digital platforms (Please read the Terms of Use document in the library. For all content except King Island, please tag @wildbonde when posting).

  • Newsletter  | Subscribe to our database to stay up to date with regional industry news.

Tourism Tasmania​​

  • Visual Library, state  - Broad collection of images for use by tourism operators, subject to a simple approvals process

Tourism Industry Council Tasmania

Grants and Funding Assistance

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Paraquad Tasmania

INDUSTRY RESOURCES
CONTACT

CONTACT US

29a Wilson Street

Burnie, TAS 7320

info@wxnw.com.au
0499 020 466
  • Facebook - White Circle
  • Instagram - White Circle
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