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West by North West (WxNW) is one of four regional tourism organisations (RTOs) across Tasmania, each funded by the Tasmanian government to work with our tourism industry at a local and regional level; and with government at all levels. Our work forms part of the state's 2030 Visitor Economy Strategy in Tasmania.

ABOUT

The T21 is the partnership between Tasmanian Tourism Industry and the Tasmanian Government. It sets the direction for the visitor economy through the 2030 Visitor Economy Strategy for Tasmania . T21 officially comprises the TICT and THA on behalf of industry; and several govt. agencies and departments who report to the Premier’s Visitor Economy Advisory Council (PVEAC). The 4 regional tourism organisation  (RTO’s) contribute in delivering the 2030 strategy. 

Government

Industry

Advocacy

Provide a voice for region’s tourism industry, publicly representing their interests and common goals within government and community.

Industry Support

Facilitate a cohesive and engaged tourism industry, through communication, support, forums + education.

Marketing Support

Drive demand through marketing + content partnership with Tourism Tasmania; and via our websites, social media and traditional media channels.

Product Development

Support and enable the development of new products and the further innovation of existing products.

RTOs

STATE

LEVEL

REGIONAL

LELVEL

WxNW Vision

"Stronger communities across our region through a prosperous and sustainable tourism industry."

2030 VISITOR ECONOMY STRATEGY TASMANIA

Local Councils

LOCAL

LELVEL

Local Tourism Bodies

Marketing Groups / Events

West by North West - Logo - White - Tagl
OUR REGION

OUR REGION

Our region spans Tasmania's West Coast, North West and King Island, comprising nine local councils:

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  1. West Coast Council

  2. Circular Head Council

  3. King Island Council

  4. Waratah-Wynyard Council

  5. Burnie City Council

  6. Central Coast Council

  7. Devonport City Council

  8. Latrobe Council

  9. Kentish Council

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UPCOMING INDUSTRY EVENTS

We regularly host and/or facilitate forums, training, networking and other events for our region's tourism industry. Click below for details and registration. 

Business Tasmania Workshops

Essentials to Starting a Small Business Series

There is a lot to learn when you first start out in business. To help you get started, Business Tasmania is holding a series of free sessions o support Tasmanians who are thinking about starting or are in the early stages of running a business.

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Two events are available in-person and online:

  • How to Get Started in business - learn about the essentials

    • Devonport | 3 June | 12-1.30pm | paranaple Convention Centre

    • Online | 12 June | 12-1.30pm

  • How to Get Started with Sales and Marketing - learn how to consistently make sales​

Business Tasmania Workshops

Building Better Workplaces event series

Join Business Tasmania and the Tasmanian Chamber of Commerce and Industry at the free Building Better Workplaces – Support and Resources for Employers workshops.

    • Devonport | 17 June | 5.30-7pm | paranaple Convention Centre

    • Online | 18 June | 12.30-1.30pm​​

Brand Tasmania | Story Foundations:
Using your Brand Story for Sales Success 

Building on the foundation of our The Art of Brand Storytelling workshop, this advanced session takes you deeper into the practical application of storytelling for sales success.

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Date: Wednesday, 18 June

Time: 4-7pm

Location: paranaple convention centre - Quioba Room 

Cost: $35pp

2025 Tasmanian Tourism Conference:

Resilience & Reinvention: Tourism in a Changing World

The Tasmanian tourism industry’s major business and networking event is back for 2025.

 

Join operators, leaders, and innovators from across the state for two energising days of future-focused thinking, collaboration and connection at the 2025 Tasmanian Tourism Conference, themed ‘Resilience & Reinvention: Tourism in a Changing World’.

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Date: Tuesday, 1 July and Wednesday, 2 July

Location: Various locations in Launceston 

Cost: From $100 - $599pp

EVENTS

Latest Newsletters

Never miss out on what is happening in the industry when you subscribe to our monthly newsletter

TEAM

OUR TEAM

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Gabriella Conti

Chief Executive Officer

Gabriella Conti, CEO of West by North West the  regional Tourism organisation, has extensive experience in project management and executive roles, last few roles including Laureate University and the Federal Group. With a strong passion and love for the region, she is excited about the growth of the region, having a strong focus on making sure we plan to manage growth sustainably.

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gabriella@wxnw.com.au

0499 020 466

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Sarah Norton

Marketing & Industry Support Manager

Born on the north west coast, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.

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sarah@wxnw.com.au

0499 980 482

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Meg Hely 

Industry Support Coordinator

Meg joins us with over a decade of invaluable experience in hospitality and tourism. With an unwavering enthusiasm and passion for the field, she brings an infectious positivity to our team at WxNW.

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meg@wxnw.com.au

0406 210 919

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OUR BOARD

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Cyndia Hilliger

Chair

Co-owner of Waterfront Accommodation Wynyard

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Simon McDermott

Deputy Chair

Owner of McDermott's Coaches

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Georgie Gow

Director

Account Director, PaxMondo

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Anthony O'Hern

Director

Owner of Cradle Mountain Canyons

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John Dabner

Director

General Manager of Tall Timbers

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Anne Greentree

Director

Director Visitor Economy Strategy at Tourism Tasmania

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Ian Robertson

Director

General Manager of the West Coast Wilderness Railway

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Shane Crawford

Director

General Manager of Waratah/Wynyard Council 

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Directors

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

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West by North West

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  • Regional Tourism Strategy 22-25  | Just a few pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs).

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  • Facebook Group  | Online industry forum for sharing updates, answering questions and conducting open discussion.

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  • Image Library, regional  | Collection of over 1000 high quality images from our region, for use by tourism operators on digital platforms (Please read the Terms of Use document in the library. For all content except King Island, please tag @wildbonde when posting).

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Tourism Tasmania​​​​

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  • Visual Library, state  - Broad collection of images for use by tourism operators, subject to a simple approvals process

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Tourism Industry Council Tasmania

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Grants and Funding Assistance​

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Paraquad Tasmania

 

Social Media Ts&Cs

  • WxNW Social Media Terms & Conditions. - West by North West (WxNW) manages the above social media channels to promote the unique experiences of King Island, West Coast, and North West Tasmania. 

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INDUSTRY RESOURCES
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