This strategy is a collaborative three-year plan outlining King Island’s tourism vision, priorities and actions, aligned with regional and state strategies to sustainably grow the visitor economy.
A practical guide to understanding King Island’s key markets, messaging and marketing activity—designed to help operators attract, engage and grow visitation in line with the island’s tourism strategy.
A practical companion to the King Island Marketing Plan, this tool kit helps tourism operators bring the island’s brand to life—offering key messaging, market insights, and easy ways to apply the King Island voice to your own marketing.
A practical guide to promoting King Island on social media—covering collaboration, tagging, visual content, crediting photos, and tips to boost your reach on Instagram and Facebook.
A practical guide to getting the most out of Facebook and Instagram. This document is packed with tips, tools and content ideas tailored for tourism and small businesses on King Island.
